You can check the traffic status and arrange your best route to your destination before you get out for work or to other place in our bathroom mirror smart.

HERE Technologies is a Netherlands-based company that provides mapping and location data and related services to individuals and companies. It is majority-owned by a consortium of German automotive companies (namely Audi, BMW, Daimler) and American semiconductor company Intel whilst other companies also own minority stakes. Its roots date back to U.S.-based Navteq in 1985, which was acquired by Finland-based Nokia in 2007. HERE is currently based in The Netherlands.

HERE captures location content such as road networks, buildings, parks and traffic patterns. It then sells or licenses that mapping content, along with map related navigation and location services to other businesses such as Alpine, Garmin, BMW, Oracle and Amazon.com. This third-party licensing constitutes the core of the firm's business. In addition, HERE provides platform services to smartphones. It provides location services through its own HERE applications, and also for GIS and government clients and other providers, such as Bing, Facebook and Yahoo! Maps. HERE has maps of nearly 200 countries, offers voice guided navigation in 94 countries, provides live traffic information in 33 countries and has indoor maps available for about 49,000 unique buildings in 45 countries. The company is also working on self-driving technology.

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